Get Your Business Seen with One of the 22 Best Fonts for Logos

Finding the best fonts for logos is all about matching fonts to the styles of the icons. However, the wrong font is often chosen because whoever chooses it fails to understand how serious a decision it is. First, imagine the word "Nike" in a cute little curly script. Then, imagine the word "Coca Cola" in a slab serif font. Either scenario is unthinkable.

It's easy to get analysis paralysis when trying to choose a font. There are just so many to choose from, and the more you research fonts, the more overwhelming it can seem. While it's tricky at times, having some guidelines about what to look for in a logo font will help you find the right balance. Finding the best font is one of the most important steps you can take when designing your logo. Choosing the right font can be bad because it can make or break your logo, and if your logo is bad, it can tank your business.

Why the Best Fonts for Logos Matter

There is a harsh fact in logo design. If a logo fails, it's very often because of poor font choice. In regards to creating a logo, arguably the most important decision a designer will make is choosing the best font. You can have the most exquisite design, but if you're careless in choosing your font, it can distract from your artwork. Therefore, you should put as much time into choosing the best font for logos as you put into actually designing the artwork for the logos.

Coca Cola logo

Image source: ​unsplash.com

​​A Font is a Font...Right?

Everyone's computers come pre-loaded with lots of fonts. Therefore, why not just use one of those to make your logo? Because those might not be the best fonts for logos. In fact, many of the system fonts that are on your computer may be entirely inappropriate for a logo.

The quick and dirty short list of fonts to always avoid in logos

There are some really great fonts out there that you should never use for a logo. Why not? Because they're so great. No, really, they are. Some of the most solid fonts in existence are so ubiquitous that using them will make a brand invisible at best, or, at worst, will make it look amateur. They're ubiquitous because they're such great fonts. However, you want to stand out from the crowd, not get lost in the blur. Here are a few fonts to avoid using in logos.

  • Comic Sans
  • Kristen ITC
  • Pacifico
  • Papyrus
  • Permanent Marker
  • Yellowtail
  • Arial
  • Times New Roman
  • Curlz MT
  • Courier New
  • Mistral
  • Bauhaus
  • Bleeding Cowboys
  • Brush Script
  • Capture It
  • Impact
  • Stencil
  • Wide Latin

Again, these are some great fonts, but they're so overused that they're not the best fonts for logos.

Coffee logo

Image source: ​unsplash.com

​​​Things to consider when choosing the best fonts for logos

First of all, for most logos, use only one font. Don't mix things up or typographic chaos will reign. If you have any doubt whatsoever, just go with one font. The maximum number of fonts you should ever use in a logo is two. An exception would be if you're designing a logo for a client and they want several fonts...no, never mind. It's your job to educate them and talk them down from that cliff.

Second, think about the tone and voice of the business for which you're building a logo. What sort of message are you trying to send? Wrap your mind around the message before you get too deep into your logo design or font selection.

Also, keep in mind the rest of the brand identity. Going with a larger font family may be the best way to go so that you're consistent in your message when it comes to imagery and other fonts. Furthermore, remember that a logo needs to work on something as small as a postage stamp or as large as a billboard.

Last, get a second pair of eyes. Other people will sometimes see things you don't see. That said, make sure you have a solid feel for the message you want to convey so that it doesn't get lost in the talk around the logo and font. Also, if you're working with clients, avoid choice overwhelm. Give them a few solid font choices to choose from. Don't mention to them that there are...oh, tens of thousands of fonts that they could be choosing from. Your job will become very hard very quickly.

Image source: ​unsplash.com

​How to find (legal) free versions of the best fonts for logos

On sites like DaFont and FontSquirrel, you can find tons of free fonts, and many of them are great to use for logos. Keep the above considerations in mind before choosing a font, though. Many free fonts come with limited weights and options.

However, what you can do is find good reproductions of premium fonts that would cost you hundreds or thousands of dollars. Do a quick Google search using the name of the font you'd like to use and some phrasing like "free fonts similar to [font you love]" or "[font you love] alternatives." You'll find lots of great articles written by pros directing you to some great alternatives to popular premium fonts.

Be sure you own a license before using any font in print or web graphics so that you're certain you're using a font legally. Be super careful with those free fonts. Sometimes they're free to use for personal use only. Always read the licenses carefully.

The 22 Best Fonts for Logos

There are tens of thousands of fonts available, both free and for a price. We've waded through the good, the bad, and the ugly to find the best fonts for logos. Some of these fonts may even already be installed as system fonts on your computer. Regardless, this list will give you a lot to go on when choosing the font for your logo. Most importantly, it will give you a good visual of what makes the best fonts for logos.

1. FF Din

The FF Din font family has 20 weights, plus a rounded font version. The fonts range from light to black in both normal and condensed style and include italics. FF Din provides advanced features like fractions, case-sensitive forms, stylistic alternatives, and sub- and superscript characters. To see FF Din in use in a logo, check out Text&Pixel by David Clark.

​2. Proxima Nova

The Proxima Nova font family has three widths that include Proxima Nova Regular, Proxima Nova Condensed, and finally, Proxima Nova Extra Condensed. Furthermore, each width consists of its own 16 fonts of 7 weights and matching italics. Proxima Nova has a subtle geometric appearance with humanistic proportions. To see Proxima Nova in a logo, check out the logo for Weiskirchen, Germany. Also, Spotify uses Proxima Nova in its logo.

​3. Museo Sans

The Museo Sans family is based on the popular Museo font. Museo Sans comes in a family of 10 fonts that includes 5 weights, with each weight having an italic. To see a simple logo made using Museo Sans, check out the Cell App logo.

​4. Trajan

This font is recognizable because it's used so widely in movie posters. Trajan is a great font choice if you're designing logos for the industries of marriage, law, religion, or antiquities. Consider Adobe Trajan or a free Trajan.

​5. Garamond

One of the oldest serif typefaces, Garamond was created in the 16th Century. Additionally, Garamond is one of the first fonts to become a celebrity. It was presented at the 1900 World's Fair in Paris. This font is elegant, with the serifs on the letters carefully crafted so that they convey their own personality. The early Apple logo is an example of how expressive Garamond can look. A version of Garamond is made by Adobe and several font foundries.

​6. Bodoni

The Bodoni font was created in the late 1700s when font designers began experimenting with contrasting thin and thick type characters. Bodoni is a dramatic font and is synonymous with timeless class and elegance. To see an example of a logo done with Bodoni, look no further than Vogue.

​7. League Gothic

A revival of a classic, League Gothic is one of the better free fonts that you can get. This typeface is in the public domain because the original, Alternate Gothic No. 1, was created in 1903.

​8. Didot

The Didot family (human family, not font family) was composed of French punch cutters, printers, and publishers in the late 1700s. The Giorgio Armani logo uses a Didot font.

​9. Helvetica

Oh, Helvetica, where to begin? A font so fabulous and famous, a documentary was made about it. Helvetica is a great choice as one of the best fonts for logos because it's clean and familiar, as well as simple and utilitarian. With a whopping 51 weights, it's also very versatile. Furthermore, the letters in Helvetica are spaced tightly, which is both loved and hated by designers (depending who you ask). To see Helvetica used as a font, check out the logos for Target, American Airlines, Microsoft, Harley Davidson, and more.

​10. Futura

This font may be one of the most used typefaces in modern history. Futura has unusual geometric letterforms that project optimistic modernism. Designers love the long descenders and ascenders.

​11. Cera Pro

This beautiful font is driven by pure simplicity and geometry. Cera Pro is a part of a family that includes Cera Stencil, Cera Brush, and Cera Round Pro. It has six weights and a clean italic that's carefully slanted at 10 degrees. Furthermore, it has useful arrows and dingbats.

​12. Rockwell

The Rockwell font is a classic slab serif typeface. Slab serif means that the serifs don't have brackets and they're similar in weight to the characters. One of the companies that use Rockwell on its products is Malibu Rum.

​13. Univers

Want to see Univers in use as a logo? Head straight over to eBay and look at their logo. Interestingly, Univers made font history because it was one of the first typeface styles that presented the idea of consistent font families. Moreover, it includes a wide range of positions, weights, and widths.

​14. Caslon

One of the older fonts, Caslon was created in the 1600s and is a perfect example of a classic typeface style. The serifs are sharp and pointy, with some being somewhat geometric. Consider Caslon Classico by Linotype or Adobe Caslon Pro.

​15. Revista

This font family is on this list specifically because it includes a delicate and elegant stencil typeface. The broken letter forms lend it a down to earth vibe that makes for a great fashion-oriented font. Additionally, the Revista font family also includes four variants that range from a monolinear thin font to a black font with matching italics.

​16. Frutiger

This font was designed in 1968 specifically for the signs at the Charles de Gaulle Airport in Paris. The designs of the characters are quickly and easily recognizable. To see Frutiger in action, check out the Flickr logo.

​17. Brandon Grotesque

If you're looking for a font with a warm touch and a functional look, Brandon Grotesque may be what you're looking for. A sans serif font, Brandon Grotesque is a family of six weights with matching italics. Therefore, this font is best equipped for complex professional typography and is based on optically corrected geometric forms for better legibility. To see Brandon Grotesque in use as a logo, check out the logo for Conc.pt.

​18. Mont

Looking for a geometric sans serif font? The minimalist font Mont might be for you. Mont consists of 10 weights and supports more than 130 languages, including Extended Latin, Cyrillic, and Greek. Additionally, this font comes with a large range of typical OpenType features that include tabular figures, fractions, ligatures, sub- and superscripts, and case sensitive forms. It works well for print, web, and motion graphics. Furthermore, it is one of the best fonts for logos. You can see a logo using Mont at Behance.

​19. FF Meta

This font is nearly as popular as Helvetica. However, it's less well-known as far as name recognition goes. It's characterized by unusual bends in the letters and a clean circular dot on the "i." FF Meta is a great font for a logo if you like Helvetica but want something a little different and quirkier. The Firefox logo was made with FF Meta.

​20. FF Blur

This is one of the most popular blur fonts, which can be fun for logos for the right industry. An experimental sans-serif font, FF Blur consists of three weights (light, medium, and bold) and is well suited for packaging and advertising. Also, it features alternate characters, ligatures, and case-sensitive forms.

​21. Bebas Neue

There are a lot of great things about Bebas Neue, and here's one more: it's free. However, don't underestimate it. Bebas Neue is a powerful, all-purpose font. It provides a solid, clean line that makes it one of the best fonts for logos.

​22. Ostrich Proper

There is a very popular font called Ostrich Sans, and it's been completely redrawn as Ostrich Proper. Moreover, Ostrich Proper comes in six different weights and has winding curves with unmistakable personality. The heavier weights of Ostrich are great for logos.

​The Best Fonts for Logos: You Decide

With the tons of font options available to you, how do you decide which are the best fonts for logos? It all depends on your project and what you're designing the logo for. The possibilities are endless. However, the great news is that the world of typography is ready and waiting for you. Finally, go out there and design (after choosing the right font, of course).

Featured image via ​pixabay.com

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